The Facebook pixel is an analytics tool provided via facebook Ads Manager that enables you to measure the effectiveness of your advertising by understanding the actions people take on your website and to reach or targeted the right audience.
For instant, if you have a blog or a file downloading page on your site, by adding facebook pixel to the site, you will be able to track the number of facebook users that visit that blog or download page and the succesful downloads you get through facebook. In addition you will be able to track the demographics of the people that visit your website from facebook.
With facebook pixel installed on your website, you can also create and build facebook audience list of people that visit your site or specific pages on your website.
thereafter, you can create alook-alike of the audience and create facebook ads that can displayed only to the custom audiences.
You need a website and must be able to update your website's code before you can add facebook pixel to your site.
To Create Your Facebook Pixel Code
1. Go to Pixels tab in Events Manager
2. Create a Pixel
3. Click Create in the box that appears to finish creating your pixel.
4. After that, some options are displayed on how to add facebook pixel to your website. Choose the "manually install the code yourself" option.
5.On clicking "manually install the code yourself" option, facebook pixel tracking code is unveil.
NB: If you have created your pixel before now, just click on "details">"setup" to get access to the already created facebook pixel code.
Once created, it means you are set to to put the facebook pixel code on your website.
To Add Facebook Pixel Code To Blogger Blogs
1.Sign into your Blogger dashboard
2. Go to "Theme"
3. Click on "Edit HTML"
3. Click inside the HTML and use CTRL F to find </head>
4. Paste the facebook pixel code above the </head>
5. then save your template.
To Add Facebook Pixel Code To Wordpress
1.Sign into your Wordpress dashboard
2. Navigate to “Plugins” and click “Add New“
3. Search for Insert Headers and Footers plugin
4. Install and activate the plugin
5. Go to Settings > Insert Headers and Footers
6. Paste the Facebook Pixel tracking code into the Scripts in Header box
7. Save your changes.
Alternatively, you can use Pixel Caffeine plugin or PixelYourSite Facebook Pixel plugin.
How To Test If Facebook Pixel is Working On Your Website
After you add Facebook Pixel to website, you need to make sure Facebook Pixel is actually working!
To do that, you need to install the Facebook Pixel Helper Chrome extension. It’s a Chrome plugin you can use to see if there’s a Facebook pixel installed on a website, check for errors, and understand the data that’s coming from a pixel.
Once you’ve successfully installed the extension you’ll see a notification that the plugin has been added to Chrome and a small icon will show in your address bar.
Thereafter, visit the website where you installed the Facebook Pixel code, click the Pixel Helper icon in the Chrome browser address bar and check the popup to see any pixels found on that page, and whether they’ve been set up successfully.
If the Pixel Helper finds a pixel on your site and there are no errors, then you’re ready to start creating Facebook ads with your pixel. Enjoy your Facebook remarketing, conversion tracking, and custom audiences!
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